We connect the finest Italian artisans to create timeless pieces designed to stay with you for years to come, respecting both those who wear them and those who craft them.
Rooted in Italian craftsmanship, we strive to shape a better future, one knit at a time. We believe in a more conscious way of dressing, where quality, responsibility, and beauty come together. We are a community of people who choose with care, value artisanal expertise, and believe in the power of natural materials.
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CRAFTSMANSHIP
The artisans behind our pieces preserve the art of Made in Italy
Valuing Italian craftsmanship means preserving a unique heritage and supporting a more transparent and responsible supply chain. That’s why we collaborate with knitwear mills and artisanal workshops across Italy—small and medium-sized businesses that uphold the excellence of our territory. We produce in small quantities, avoiding overproduction, and every piece is crafted by skilled hands, using traditional techniques and a level of care that shows in every detail.
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NATURAL MATERIALS
Sustainability starts with better materials
We believe sustainability is not a destination but a journey. That’s why we select only high-quality natural fibers like Merino Wool, Cashmere, Organic Cotton, and Linen, working with spinning mills that share our vision. You can trace the journey of every piece—from raw material to finished product—through the Digital Product Passport and verify the certifications that ensure the quality and commitment of our supply chain.
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RESPONSIBLE DESIGN
Every piece we create is designed to stand the test of time
Every piece we create is made to last — beyond trends, beyond seasons. We design essential styles with clean lines and neutral tones, carefully balancing aesthetics and functionality. Our production process minimizes waste and environmental impact because true innovation lies in doing less, but better.
WE ARE PART OF MAJOR GLOBAL MOVEMENTS SHAPING THE FUTURE OF FASHION
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ORGANIC COTTON
The Organic Cotton Boxy JacketORGANIC COTTON
The Organic Cotton Ribbed T-ShirtORGANIC COTTON
The Organic Cotton Long Sleeve PoloEXTRAFINE MERINO WOOL
The Merino Wool BomberULTRASOFT WOOL
The Ultrasoft Wool Mock-NeckORGANIC COTTON
The Organic Cotton JacketORGANIC COTTON
The Organic Cotton Ribbed T-ShirtORGANIC COTTON
The Organic Cotton Tricot PoloORGANIC COTTON
The Organic Cotton OvershirtORGANIC COTTON
The Organic Cotton Off-The-Shoulder TopMERINO WOOL
The Merino Wool OvershirtORGANIC COTTON
The Organic Cotton Ribbed CardiganULTRASOFT WOOL
The Merino Wool Buttoned VestORGANIC COTTON
The Organic Cotton Tricot SweaterORGANIC COTTON
The Organic Cotton Ribbed TeeORGANIC COTTON
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OUR TEAM
We were born in 2018 in Biella, the heart of Italy’s textile tradition, from the vision of Alessandro Lovisetto. He brought together a team of young professionals with diverse backgrounds in technology, finance, and fashion, united by a shared goal: to innovate and preserve the excellence of Italian craftsmanship.
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