Rooted in Italian craftsmanship, we strive to shape a better future, one knit at a time. We believe in a more conscious way of dressing, where quality, responsibility, and beauty come together. We are a community of people who choose with care, value artisanal expertise, and believe in the power of natural materials.

CRAFTSMANSHIP
Valuing Italian craftsmanship means preserving a unique heritage and supporting a more transparent and responsible supply chain. That’s why we collaborate with knitwear mills and artisanal workshops across Italy—small and medium-sized businesses that uphold the excellence of our territory. We produce in small quantities, avoiding overproduction, and every piece is crafted by skilled hands, using traditional techniques and a level of care that shows in every detail.

NATURAL MATERIALS
We believe sustainability is not a destination but a journey. That’s why we select only high-quality natural fibers like Merino Wool, Cashmere, Organic Cotton, and Linen, working with spinning mills that share our vision. You can trace the journey of every piece—from raw material to finished product—through the Digital Product Passport and verify the certifications that ensure the quality and commitment of our supply chain.

RESPONSIBLE DESIGN
Every piece we create is made to last — beyond trends, beyond seasons. We design essential styles with clean lines and neutral tones, carefully balancing aesthetics and functionality. Our production process minimizes waste and environmental impact because true innovation lies in doing less, but better.
WE ARE PART OF MAJOR GLOBAL MOVEMENTS SHAPING THE FUTURE OF FASHION


MERINO WOOL
The Merino Wool Sartorial PoloMERINO WOOL
The Merino Wool Saddle Shoulder SweaterMERINO WOOL
The Merino Wool BomberMERINO WOOL
The Merino Wool Lightweight BomberULTRASOFT WOOL
The Ultrasoft Wool Short Sleeve PoloULTRASOFT WOOL
The Ultrasoft Wool PoloULTRASOFT WOOL
The Ultrasoft Wool Polo ShirtULTRASOFT WOOL
The Ultrasoft Wool T-ShirtMERINO WOOL
The Merino Wool Boxy With Special High NeckMERINO WOOL
The Merino Wool JacketMERINO WOOL
The Merino Wool Ribbed SweaterEXTRAFINE MERINO WOOL
The Merino Wool Boxy T-ShirtULTRASOFT WOOL
The Ultrasoft Wool Rever JacketULTRASOFT WOOL
The Ultrasoft Wool Buttoned PoloEXTRAFINE MERINO WOOL
The Merino Wool Off-The-Shoulder TopULTRASOFT WOOL
The Ultrasoft Wool Ribbed T-Shirt

OUR TEAM
We were born in 2018 in Biella, the heart of Italy’s textile tradition, from the vision of Alessandro Lovisetto. He brought together a team of young professionals with diverse backgrounds in technology, finance, and fashion, united by a shared goal: to innovate and preserve the excellence of Italian craftsmanship.
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