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WHY WE DON’T PARTICIPATE IN BLACK FRIDAY

OUR PHILOSPHY

As every year, this year too we are not participating in Black Friday sales, as they encourage unsustainable shopping habits. Our pieces are crafted to last much longer than a single season, and we maintain fair prices year-round to ensure our artisans receive the returns they deserve. By avoiding overproduction, we also aim to reduce waste.

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Black Friday's environmental impact

In 2020, Black Friday costed the planet 429k tons of CO2. The equivalent of 435 flights from London to New York.
Source: money.co.uk

Up to 80% of Black Friday purchases end up in landfills after just one or even zero uses.
Source: phys.org

During 2022 Black Friday week, 1.2 million tons of CO2 were released in the air by trucks transporting our packages around Europe. 600,000 tons more than an average week.
Source: transportenvironment.org

Instead of buying something new, we invite you to give our pieces a second life or take care of them with our services.

EMBRACE CIRCULARITY AND IMPERFECTION

THE IMPERFECT SELECTION

Explore our selection of reconditioned, archive, and sample garments, and give them a second life, helping us reduce waste. Available exclusively on our website.

VIEW THE SELECTION

EXTEND THE LIFE CYCLE OF YOUR PIECES

CARE PRODUCTS

Taking care of your garments is the best way to extend their life cycle. On our website, you can find detergents, natural moth repellents, our anti-pilling comb, and everything you need to keep your clothes in perfect condition.

VIEW ALL CARE PRODUCTS

REPAIR WHEN NECESSARY

THE REPAIR PROGRAM

The best way to value what you own and reduce excessive consumption is to repair your garments. That’s why we offer the Repair Program, with expert consultations from our artisans to solve any issues with your Artknit garments.

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PAST BLACK FRIDAY INITIATIVES

BLACK FRIDAY 2023

SLOW FRIDAY

In 2023, we celebrated Slow Friday instead of Black Friday, and organized for a knitting and tufting live show in our store, to raise awareness on the slow work craftsmanship needs.

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BLACK FRIDAY 2022

THINK TWICE

For Black Friday 2022, we invited our community to make more conscious choices and to attend a Care & Repair workshop in our Pop-up in Milan.

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