AS OPPOSED TO THE RELENTLESS CONSUMPTION PROMOTED BY BLACK FRIDAY, WE INVITE YOU NOT TO BUY ANYTHING NEW, BUT TO MAKE THE MOST OF WHAT YOU ALREADY HAVE.
As every year, we’re not participating in Black Friday and you won’t see any price drop this weekend.
When people rush to buy seemingly good deals, they say to brands that it’s okay for them to thoughtlessly produce at the cost of people and the planet, because they’ll help them get rid of their unsold items, as long as they are on sale.
In 2020, Black Friday costed the planet 429k tons of CO2. The equivalent of 435 flights from London to New York.
Up to 80% of Black Friday purchases end up in landfills after just one or even zero uses.
During this year’s Black Friday week, 1.2 million tons of CO2 will be released in the air by trucks transporting our packages around Europe. 600,000 tons more than an average week.
All Fridays should matter. This is why we don’t do any sales and offer fair prices all year long.
During these days, we invite you not to buy anything new, but to cherish what you already have.
TAKE CARE TO MAKE YOUR PIECES LAST LONGER
The most sustainable option is the one you already have in your closet, so take good care of what you previously bought.
Always read labels and learn how to treat different materials to make them last longer.
REPAIR YOUR PIECES TO GIVE THEM A SECOND LIFE
Give your pieces a second life by repairing them, in order to reduce waste and make them last longer. Stay tuned to discover our new service, launching soon.
If you still need to buy something, choose a more sustainable option
BUYING FROM SMALL BUSINESSES WITH A LOCAL PRODUCTION AND HIGH-QUALITY MATERIALS IS A GUARANTEE OF A LOW-IMPACT AND DURABLE PURCHASE THAT YOU’LL CHERISH FOR A LONG TIME.
BUY LESS, BUY BETTER.