Sustainability of wool represents a tangible example of how the textile industry can embrace responsible practices to preserve the environment and ensure ethical production. This natural fiber, obtained from shearing sheep, has a long history of use that aligns with environmental responsibility. Every year, 70 million Merino sheep organically produce new fleece, making wool a completely renewable material. It is the most valid alternative to reduce the use of synthetic fibers, which depend on fossil fuels: the production of plastic-based fibers for fabrics uses approximately 350 million barrels of oil every year.

A second fundamental aspect concerns the biodegradability of wool, which returns to the earth without creating environmentally harmful waste. Unlike synthetic materials, which often persist in the environment for centuries, wool naturally decomposes, helping to reduce environmental impact and waste management issues. This characteristic gives wool a significant advantage in the fight against the growing problem of textile waste. Composed of keratin, wool does not release microplastics during washing, unlike synthetic fibers that are responsible for 35% of microplastic pollution in our oceans.

According to The Woolmark Company, wool is the only fiber with a well-established and commercially viable recycling path. Although it represents only 1.2% of total virgin fiber production, some research has shown that 5% of garments donated to charity are made of wool. It is indeed one of the most recycled fabrics for creating new products.


For all these reasons, we have chosen wool as our preferred material. It allows us to create timeless, durable pieces with a reduced impact both in the production phase and in the end phase, helping us promote a new way of dressing and consuming more responsibly.