La qualità del lusso è ora sostenibile e accessibile
Why we started this journey
Fewer and longer lasting products
The company was founded in 2018 with the aim to leverage on digital practices and superior quality materials to create fewer and longer lasting products at the best value: for the makers, for the planet and for you.
Democratize luxury
We want to move things in the right direction by providing to our community direct access to superior quality products made by the best Italian manufacturers at true cost. Our motto is: Buy less, Buy better.
Ethical production
We believe in sustainability as a mean of growth. We use only sustainable and natural fibres, we hand-pick the best Italian manufacturers that comply with our vision and values. We are committed to a zero waste production process.
A passionate team with a clear mission
We put together professionals form different industries to build things from a different perspective.
We carefully handpick the best Italian makers – along with their sustainable, luxury yarns. And thanks to our made-to-order approach, we want to achieve a zero waste business model.
Our motto is Buy Less, Buy Better.
Alessandro Lovisetto
Founder & CEO
Matteo Upinot
Product & Sustainability Expert
Anna Castellazzo
Product & Design Expert
Monica Servo
Customer & E-commerce Specialist
Marta Delpiano
Community Manager
Andrea Meloni
Digital Specialist
Our commitment
Transparent Manufacturing
We strive to provide full transparency to our community. Every piece has a story, makes an impact and has a cost. With full transparency we want to give to our community the whole story behind every single product. We want to help our community to understand the effects of our decisions and start making better ones.
Meet the makers →
A zero waste approach
We beyond recycling and composting at the end of a product's life cycle.
We begin with product design, and envisioning the use and management of materials in ways that preserve value, minimize environmental impacts, and conserve natural resources.