Like every year, we don’t run seasonal sales. We invite you to buy less, buy better.

Craftsmanship and modernity

Since 1975, Ser Lory put passion and attention to every details producing bespoke garments for for men and women

At its third generation, Ser Lory’s mission is to merge craftsmanship and modernity in every single item they create.

The workshop is based in Italy, near Biella – one of the most famous district of wool in the World.

Established in



Borgosesia, Italy


Trousers Maker

“Fully focused on quality and elegance”

Join our community
Get 10€ off your first order and updates you don’t want to miss. No spam, unsubscribe anytime.
No thanks