In the heart of the Italian Wool valley
Everything is possible when you are in Biella, the capital of the wool: the World’s prime manufacturers area in the textile district of the Italian pre-Alpine valleys, a landscape that has been deeply committed to the textile culture for centuries.
Along with its beautiful Italian views, it's an extraordinary place where everything began with a strong vocation for quality and sustainability.
Here we are setting the new standards of The Modern House of Knitwear.
Why we started this journey
Fewer and longer lasting products
The company was founded in 2018 with the aim to leverage on digital practices and superior quality materials to create fewer and longer lasting products at the best value: for the makers, for the planet and for you.
Democratize luxury
We want to move things in the right direction by providing our community direct access to superior quality products made by the best Italian manufacturers at true cost. Our motto is: Buy less, Buy better.
Ethical production
We believe in sustainability as a mean of growth. We use only natural fibres and we hand-pick the best Italian manufacturers that comply with our vision and values. We are committed to a zero waste production process.
A passionate team with a clear mission
We put together professionals form different industries to build things from a different perspective.
We carefully handpick the best Italian makers – along with their sustainable, luxury yarns. And thanks to our made-to-order approach, we aim to achieve a zero waste business model.
Our motto is Buy Less, Buy Better.
Alessandro Lovisetto
Founder & CEO
Monica Servo
Customer & E-commerce Specialist
Andrea Meloni
Digital Specialist
Anna Castellazzo
Product & Design Expert
Sara Cattaneo
Marketing Specialist
Dreyfus Teixeira
Product & Design Expert
Our commitment
Transparent Manufacturing
We strive to provide full transparency to our community. Every piece has a story, an impact and a cost. With full transparency we want to give to our community the whole story behind every single product. We want to help our community to understand the effects of our decisions and to start making better ones.
Meet the makers →
A zero waste approach
We go beyond recycling and composting at the end of a product's life cycle.
We begin with product design and we envision the use and management of materials in ways that preserve the value, minimize the environmental impact and protects natural resources.