We built Artknit with a clear purpose: creating fewer but longer lasting pieces that could last for life. In doing so, we aim to reduce the foot print during the ore and post-consumer phase of our production and to create staples for a sustainable way of life.
What is the meaning behind "Buy Less, Buy better" expression?
Generally speaking it refers to a more conscious way to buy.
“BUY LESS, BUY BETTER"
We are living a chaotic era of daily transformations, our lives are timed up by fastness and rapid changes and we are constantly living our daily routine at fast pace, unable to understand what is going on.
Day by day we are bombarded by tones of capital-letters advertisements announcing the New Arrivals!, New In!, and new seasonal collections, that make us desire that new pair of shoes, or denim trousers, or that brand new leather bag, without even think that we already have a similar item on our wardrobe.
This is due to the fast fashion brands: they have torn up the industry model of seasonal trends, introducing new items almost daily.
At Artknit we are sad and sick of all this. It is high time we pressed pause, took a step back, thought about what we are now and made a change. We need to relearn how to enjoy life.
In order to go back to its definition, the “Buy Less, Buy Better” philosophy has everything to do with the pleasure of creating things in the time they require, it refers to the pleasure of making them by hand, with love, to those we love.
“Buy Less, Buy Better” goes hand in hand with the so called “Slow Life” philosophy, an expression that resumes the trends of living a lifestyle emphasising slower approaches to aspects of everyday life. The central tenet of the slow philosophy is taking the time to do things properly, and thereby enjoy them more.
MAKE IT WITH LOVE, OR NOT AT ALL
Nobody would be ever able to give us our time back.
Have you ever thought about it?
When you buy an hand-made piece of clothes, you buy the patient work of the artisans who made it, their professionalism, their time, their ability and care in making it in their best way.
Moreover while supporting a local designer, it often means you are also investing in artisan skills, and in a conscious approach to fashion. In order to make everything more transparent as well as appealing to you, we regularly share information about the hands behind the making, in so revealing who our artisans are, where they are based, and show you the behind the scenes of all the love hidden behind an artisanal approach. On this purpose, you can now read the story of Maglificio di Eugenie e Cristima, a artisan workshop based in Imola, in the North-west of Italy, also you can deepen the knowledge about the Maglificio di Simona based in Biella, two of the first artisanal ateliers who joined us, and with whom we are now building a loyal and trustful relationship, day after day.
What do our makers have in common?
Today, we are making our best in order to shift our production and materials to a more sustainable, slow fashion model, ensuring our consumers the access to all the specifics of our production process. In line with one of the basic aspect of the slow fashion model, we avoid trends and we mainly base our capsules on the traditional two collections per year.
Fast Fashion means consumers can get their hands on a continuous cycle of trend-led clothing, all year round. Avoiding these “trends” and going for more timeless styles is fundamental to choose well by considering brands’ ethical and environmental credentials.
If we focus on the life of our clothes after we use them, numbers will scary us.
As you may know fashion today is considered a major factor in expressing oneself. But have you ever wondered where do old clothing go after you throw it away?
Accordingly to the last reports about fashion pollution, in Australia alone, 6000 kg of clothing ends up in landfill every 10 minutes. The resources involved in producing this type of clothing are staggering, with a $1 t-shirt said to use up to 2,700 litres of water to make.
And what happens to clothing that’s unsold? H&M has a $4.3 billion worth of clothes sitting in its warehouses and was last year accused of burning tonnes of it.
While keep throwing away items instead of repair them no matter the field, every year we create 1.3bn tons of garbage. Crisis level in waste generation is at peak.